Gormei Market - Rebrand Concepts

Creative Writing Sample

2 concepts presented to Gourmei Market – a niche grocery chain with largely imported products (60% of the stock is imported). The ask was to come up 
with a brand campaign that emphasises on the authenticity of its imported products while also highlighting the ease of access to said products at their flagship store at Anna Nagar, a posh neighbourhood in Chennai.

Credits:

Copy: Aaditya Sundarmurthy | Art Direction: Arun Selvan | Agency: Banana Brandworks